Ying Zhu is an Associate Professor in the Department of Business and Technology Management at Kyushu University. She holds a Ph.D. degree in Commerce from Hitotsubashi University, and a B.A. degree in Business Administration from Yokohama National University. Ying is an expert on green technology development and environmental regulation in the Japanese automobile industry. Her research has focused on technological change and strategic reactions in the context of social cognitive framing process. Her general research interests also include entrepreneurship, technology and innovation management.